Swanson Tool Company

Full Scale Branding

Swanson® is the original manufacturer of the Speed® Square which is the most popular and most used carpentry tool. This 95 year old company needed a brand refresh and a sub brand hierarchy reorganization. I created a brand book and updated all of Swanson’s packaging and website along with creating all in-store merchandising. Swansons brand in aisle immediately stood out from all tool companies and increased their presence in hardware stores across the globe.


  • Branding
  • Logo
  • Packaging
  • Web Site
  • Photography